SD Cards in the Sony EX-1

This seems like some exciting bit of news. Apparently, folks have figured out how to shoot onto SanDisk SD cards with the Sony EX-1 and EX-3 cameras, instead of Sony's expensive SxS media.

The EX cameras are supposed to be great (see latest EX-3 review from Adam Wilt.). Excellent performance in terms of resolution and low-light sensitivity. Their 1/2" sensors work much better than the smaller 1/3" sensors in the Z1, Z5, Z7, HVX200, HPX170, and Canon cameras. The big problem for me with the EX cameras was shooting on the expensive SxS media. Like the Panasonic's P2 cards, these are much more expensive per GB than run-of-the-mill flash memory--e.g., $850 for 16GB of SxS Pro storage. It just wouldn't make sense when you are shooting a lot of stuff because the hassle of making sure all your footage was safe on hard drives all the time.

Well, this guy says you can use a 16GB SanDisk SD card for $60 that will do just about everything that Sony's $850 card will (the notable exception being over-cranking, used for slo-mo shots.) You just need a particular Kensington Expresscard adapter for $40 that you put in the camera.

It still doesn't make the the EX-1 ($6450 at B&H) a no-brainer for Link. That's still $60 to record about an hour at 35 Mb/s or 90 minutes at 25 Mb/s. The camera's more difficult to handle than the Z1 or Z5, or even Z7. Plus the Z5 has a 20x lens versus 14x lens for the EX cameras. And we are hardly ever delivering HD--so we usually downconvert in the deck, which is both a good and easy way to get SD footage from HD source material. If quality is what really counts, than the EX cameras are a real winner in the sub $10K range, but I think, but there are some significant drawbacks to the camera when compared to more practical, tape-based cameras like the Z5.

If you are seriously interested in this, then read the fine print here:
Overcoming the cost of SxS media: Introducing KxS.
Also, I don't know of anyone personally doing this. I would probably wait for some trustworthy sources to vouch for this before I committed to buying an EX camera.

UPDATE: Adam Wilt (a very trustworthy source) says that he's heard good things from Sony about working with off-the-shelf memory cards on the EX cameras in the comments section of this post on ProVideo Coalition.

I tried looking for the Kensington card reader, and it seems to be out-of-stock everywhere. Also read on a forum that it may have been discontinued. Not good news for this concept.