Adobe--Photoshop and Future Technologies

PHOTOSHOP FOR VIDEO
With Photoshop CS3 Extended, you can now bring in video to Photoshop. Why would you want to do that you ask? What about After Effects? What about Color? Well I just came across a cool site/podcast that gives you a number of interesting ideas about how to harness Photoshop to make your video better.

Here's a video from the Photoshop for Video site that shows you how to use the Shadows-Highlights command on video. I recently used the shadows and highlights command in iPhoto to save some snapshots, and I was thinking "if I can do this on software that's practically free, why can't I do this in Final Cut Pro?". Well I still don't know how to do it with FCP, but I could correct my video this way with the latest & greatest version of Photoshop.


Back to the issue about Color. I haven't used it yet and frankly I'm not thrilled about learning a new interface. Now I have the option of harnessing my knowledge of Photoshop to do some cool tweaking. Also, for you folks who don't know Photoshop, I think this website/podcast is good way to pick up knowledge about the best image editing application out there.

Here are some other cool videos from Photoshop for Video at Adobe TV that I recommend:
Spot Color Grading
Making Alpha Channels for Logos (I do this lots)

So this appears to be regularly updated via a podcast--good way to use podcast subscription to do some regular learning if you're interested in Photoshop. Oh, video in Photoshop only just got added to the Extended verison of the latest Photoshop. But not everything on this site is about this feature, good stuff that can be done in older versions of Photoshop is available too (e.g., the alpha channels for logos movie.)

ADOBE'S FUTURE TECHNOLOGIES
While on the topic of Adobe, there's another interesting video from NAB where Adobe talks about some future technologies. The most interesting one for me is what they call "End to End Metadata". In particular, they were demoing speech recognition that generates transcripts for movies. Then that transcript can be leveraged in editing (Premiere Pro) and in delivery to the web (Flash video.)

Avid has already deployed some of these tools with their Script Sync, which I wrote about on this post. Basically you can hop around in the text of a script or transcript, and the software know where people are saying that bit of dialogue. But I like how Adobe takes it another step further by allowing delivery of the text too--think subtitles, think closed captioning, think searchable text on the web.

I don't know about the voice recognition engine creating automatic transcriptions. I can't believe voice recognition is that good--on the other hand, I'm sure our government is spending billions on voice recognition software so that they can monitor everyone's phone calls. Eventually that technology will filter down to us mere mortals--just another great benefit brought to us by the Bush Administration.

Here's the outline of the Adobe technology presentation if you are interested in any of the other stuff:
1. Cinema DNG
2. End to End Metadata
3. Mobile Delivery
4. Interactivity without scripting

So I found out about these video over at Pro Video Coalition, which is turning into my main source for video news.

FCP's Competition--Avid & Adobe

Big news from Avid today. The cost of the software-only version of Media Composer has been cut in half to $2500. And they are killing Xpress Pro.

I haven't worked on Avid in over 5 years now. So I can't really comment on how it measures up now to Final Cut Pro. IMHO, I don't think this is going to upend Final Cut Pro's dominance. But it may help Avid from losing too much more market share. They are also offering an educational license of Media Composer for $295. For owners of Xpress Pro, you can upgrade for $500.

Good commentary on these blogs about the latest news from Avid:
ProVideo Coalition
HD for Indies
Studio Daily Blog

I'm about to get a copy of Adobe Creative Suite 3 Production Premium. I'm getting it is as a swap. Unlike Avid and Apple, Adobe has a non-profit pricing. So Production Premium CS3 retails for $1700, but the non-profit price is under $600. When you look at everything that's in the Production Premium, it's a competitive product. Here are the apps:
After Effects CS3 Professional
Premiere Pro CS3 (runs on Intel Macs but not PowerPC Macs, e.g., G5's)
Encore CS3
Photoshop CS3 Extended
Flash CS3 Professional
Illustrator CS3
Soundbooth CS3
Device Central
Ultra CS3 (Windows Only)
OnLocation CS3 (Windows or Bootcamp)

Afters Effects and Photoshop Extended each cost $1000 retail if you buy them separately. So the bundle has some value. When you compare what Apple is offering for $1300, it leaves me wanting more from Final Cut Studio. While I'm very happy with Final Cut Pro, Apple needs to do more work on the secondary apps. Color has bad buzz for being unstable. I know Motion 2 left a lot to be desired in reliability and performance--I'm hoping that once I start working with Motion 3, I'll be happier. And no update for DVD Studio Pro when Final Cut Studio 2 came out. What is up with that Apple? I'm still holding out hope that Apple's waiting until they can introduce a Blu-ray burner in their laptops and then they are going to announce support for authoring Blu-ray discs in Final Cut Studio. But I wouldn't hold your breath. Adobe's Encore CS3 already does Blu-ray authoring. (Recently Toast 9 was announced with support for authoring Blu-ray video discs.) The fact that the MacBook Air doesn't even come with a DVD drive makes me worried that Steve Jobs thinks that the iTunes Store means that no one needs a disc to watch video anymore--or reading between the lines, Blu-ray is just competition for Steve's dominating video like he dominates music.

The things I'm most looking forward to in After Effects CS3 are better performance and 3D text effects. But frankly, I'll probably never even try out Adobe Premiere. I worked on it ages ago and felt burned. I'm happy with Final Cut Pro and it's not worth it for me to learn a new app when I don't know that if it's as powerful and reliable than FCP (much less better.) Not to mention the advantage Final Cut Pro has by being the de facto editing package for the type of work that I do.