Tuesday, April 17, 2007

Sony Announces sub-10K Tapeless Camcorder

Was it 3 years ago that Sony and Panasonic offered their divergent views on tapeless workflow? Sony touted the Blu-ray optical disc as cheap storage with high-capacity, but offered more expensive cameras. Panasonic's P2 cards were solid-state memory, which allowed a smaller-form factor and cheaper cameras, like the HVX200. But those P2 cards are still pricey, despite plummeting costs for flash memory.

Well, Panasonic isn't wavering from its commitment to P2 with a bunch of new high-end gear, like the AJ-HPX3000 and AJ-HPX500, and the low-end HVX200 is still popular. But Sony is trying out flash memory with a new camera, the XDCAM EX

This is a sub-$8,0000 camera that records onto a new type of flash memory called SxS. Sony will sell SxS, and SanDisk will also sell cards for the camera. It records in a lot of formats 1080 at 60i, 50i, and 24p, and 720 at 60p and 50p, as well as standard-def. The XCAM EX records with the MPEG-2 codec, but I'm not sure what kind of bit-rates. They mention 18mb/s, which is equivalent to HDV. So no indication yet that the quality will be an improvement on the HDV format (one nice thing about the HVX-200 is that it offers DVCProHD, which is a better codec than HDV.) Like the P2, you can get an overcrank effect for good slo-mos.

The XDCAM EX should come out in the fall. The SxS standard was just announced too. So no word on storage pricing. I'm guessing it will start high, like the P2 cards, but I'm hoping it will fall fast with flash giant SanDisk also manufacturing SxS cards.

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